On July 28th, technology giant Intel revealed that they presented SNSD with a one-of-a-kind jewelry set made from their computer chips!
Intel thanked the girls for their promotional work as models for their second generation Intel Core Processor campaign. In celebration of the success they’ve garnered, Intel enlisted the help of jewelry boutique Shreve&Co. to design a special Intel chip jewelry set comprised of a necklace and earrings with each of members’ names engraved on the back.
Intel’s CEO Lee Hee Sung revealed, “Through SNSD’s marketing, we were able to approach the public not only in Korea and in Asia, but in Europe as well. We are planning to come up with a variety of different marketing tactics to reach out to our consumers in the future.”
Source + Photos: Sports Chosun
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